Where to Submit Your Chrome Extension: Directories, Communities and What Each Gives You

"Submit to every directory" is common advice and weak advice. Different places do different jobs: some send users, some build links, some give you feedback. Knowing which job each does tells you where to spend your first week.

This guide groups the places you can promote an extension by what they actually give you. We name types rather than ranking specific sites, because audiences, rules and link settings change, and you should check each one yourself before investing time.

1. The Chrome Web Store itself

This is where most installs happen. It is not optional and it is not a promotion channel you "submit" to after launch; it is the product page. Everything in the listing checklist and store SEO belongs here first.

Gives you: installs from people already searching for a solution.

2. Your own website

A page on your own domain that explains the problem and links to the store listing. It is the one asset nobody can delist.

Gives you: a place to rank in ordinary search results, a destination for every other link you build, and the page that carries any badge you add for a link exchange.

3. Launch directories for extensions and tools

Sites that list new products and let visitors browse and upvote. Some focus on software in general, some on browser extensions only.

Gives you: a burst of early visitors, a few early reviews and, often, a backlink. Before you invest time, check three things:

• Does the listing link to you with the nofollow attribute or without it (see dofollow vs nofollow)?
• Is the site actually indexed and visited? A directory nobody searches is a link nobody counts.
• Does it ask you to place a badge or backlink on your site, and is that fair for what you get back?

4. Communities where your users already are

Forums, subreddits, Discord and Slack groups, and Q&A sites where people ask for the exact thing your extension does. This is usually the highest-quality traffic you will find, and the easiest to damage.

Rules that keep you out of trouble:

• Read the community's self-promotion rules before you post anything.
• Answer a real question first. Mention your extension only where it genuinely solves the asker's problem.
• Disclose that you built it, once, plainly.
• Never post the same text in several communities.

Gives you: the most engaged early users and the most useful feedback.

5. Maker and developer communities

Places where people build and discuss products, including the Extension Club community feed. Here the audience is other makers rather than end users, so it is a better source of feedback, collaboration and backlinks than of installs.

Gives you: honest critique, ideas, and people who will share your launch if it is genuinely interesting.

6. Alternative-to and comparison sites

Pages that compare products, where people search "alternative to X".

Gives you: buyers with high intent, because someone searching for an alternative is already shopping.

7. Your existing audience

Newsletter subscribers, social followers, customers of your other products. If you have any, they are the warmest launch audience you will get.

Gives you: the first reviews, which matter more at launch than any one directory.

A sensible order

1. Store listing live and tested.
2. Your own page, linked to the listing.
3. One or two communities, with a real answer rather than an announcement.
4. Two or three directories you have vetted.
5. Everything else, after you see where installs actually come from.

Measure where installs come from

Without a record, you will credit whichever channel you remember. Use a unique link or page per channel where you can, and look at your store dashboard's install sources. Then do more of the one thing that worked.

When you are ready, list your extension on Extension Club for a free listing, upvotes from other makers and a rank tracker.